DX is about organizing your business in a way that delivers the most value for your customer and brings you the biggest return on your investment. That means money spent but also time spent. DX transcends classical roles such as marketing or sales and gives you a new way to engage with your customers. It helps you connect departments, processes, and databases and gives your company a unified voice to talk with your customer.

The marketing team thought up a new promotion strategy, but sales already went ahead with their promotion, and customer service has been out of the loop for both. Does this sound familiar? Or, your company is growing fast, but your processes are still the same as a year ago when you were half the size. You have to leave customers dissatisfied because the internal capacity just can’t keep up. What your business needs is a successful digital transformation.